Disqus, a popular blog comment management system, recently published some interesting research talking about the popularity of using one’s real name vs. a username or online handle (or pseudonym) when making comments to blogs. Here’s their conclusion:
The most important contributors to online communities are those using pseudonyms. In our data, they accounted for 61% of total comments! These contributors also comment more frequently — 6.5 times more frequently than anonymous commentors and 4.7 times more frequently than commentors using a real name (via Facebook).
I find it odd that Disqus, a comment platform, published this research without an ability to comment on it. Here’s my comment:
I’d like to know the demographic of blogs using Disqus. I expect that most Disqus-enabled blogs are tech-related, which makes for a very skewed demographic when it comes to comparing real names vs. handles on the internet.
My belief is that forcing real names creates a much more powerful online experience. Facebook is as popular as it is because I’m interacting with my real friends, with their real names. Online handles cheapen our identity because they let us be someone we aren’t. Speaking as an online persona isn’t the same as speaking as yourself — your accountability changes and the way you express yourself isn’t authentic.
Fewer people would comment on blogs if they had to provide their real name. But in general, for online conversation, real names are better for the reasons I’ve listed above. I value quality of discussion over quantity.
