Working in marketing has opened my eyes to the way we latch onto fun advertising, charismatic presentations, and any other form of marketing. When I find myself dissecting brilliant marketing–advertisements, presentations, websites, whatever–I find the anatomy is always a compelling, relatable story. Sure, charisma, design, and humor play a big part, too. But what matters more is the story. Stories engage us, they make us forget about our current state, taking us away from the current moment and into a new place where our imagination can take us into the moment of the story.
Communicate and market by telling a story. Make it compelling. Make it relatable. Make it engaging. Use humor, charisma, design, and anything else as tools. Interact with the audience, asking if they’ve experienced parts of your stories. But always tell a story. Your audience will always want to know what happens next.